Monica Chua, Director of Product Marketing On the whiteboard, she sketches out the customer’s journey from discovering the product to buying and using it. So I….” she trails off and instead reaches for a dry erase marker that’s always within her reach. “They don’t know the difference between product management and product marketing. “People don’t understand it,” she laughs. As a director of product marketing for Evernote, she often has a difficult time explaining to people on the outside what product marketing is. ![]() She relies on them to illustrate even her everyday speech, because to her, communications and visuals are inextricably linked. ![]() In this series, we’ll spotlight employees and the clever and creative ways they use the product! Get some inspiration from Evernote insiders. Inspired by airy surroundings and collaborative atmosphere, Evernoters happily mix work with life and share their discoveries about using Evernote.
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